Curql Collective Expands Fintech Ecosystem with Total Expert


Des Moines (December 30, 2022) – Curql Collective, a Credit Union Service Organization spurring innovation in the credit union industry, has just announced the onboarding of a new fintech Ecosystem Partner, Total Expert. A highly curated and meticulously vetted slate of fintech providers working to transform the credit union industry, the Collective’s fintech ecosystem is continually growing to strengthen resource offerings for Curql Collective owners and subscribers.

Total Expert provides a purpose-built customer relationship management platform to help credit unions harness data to engage with members and create growth. The integrated platform seamlessly incorporates industry-leading data integrations, reporting tools, marketing insights, compliance tools, and a 360-degree contact view that makes it easy for credit union staff to serve members.

“Leading credit unions deepen relationships by thoughtfully guiding members through every financial milestone. Total Expert empowers the perfect mix of communications and engagement for credit unions by combining a comprehensive profile of every member with intelligent, automated journeys,” says Joe Welu, founder and CEO of Total Expert. “We’re thrilled to be part of Curql Collective to continue partnering with modern credit unions who are focused on driving results for members and building lifetime relationships.”

“Total Expert already has a roster of more than 200 industry leaders leveraging this solution,” said Nick Evens, Curql Collective CEO & President. “Now, as part of our fintech ecosystem, Total Expert will be ready to help our Curql Collective owners and subscribers create digital experiences that are just as meaningful for the credit union as they are for members.”

About Curql Collective

Curql Collective is a collaborative approach that brings investment capital, credit unions, and fintech together. Launched in 2020, Curql is steered by a collective of forward-thinking credit unions, including former founders, operators, and leaders in the fintech and investment spaces. The group’s flagship – Curql Fund I – invests in the visions of entrepreneurs who thoughtfully and purposefully develop financial services technology that revolutionizes and innovates how people engage with their money. For more information, please visit

About Total Expert

Total Expert delivers purpose-built CRM and data-driven engagement solutions for more than 175 modern financial institutions. The platform unifies data, marketing, sales, and compliance solutions to provide a cohesive experience across the member lifecycle. Total Expert turns insights into actions to increase loyalty and drive growth for credit unions, banks, lenders, and other financial services firms. For more information, visit For conversations between modern financial institutions and lenders on leadership and innovation, listen to the Expert Insights podcast hosted by Founder and CEO Joe Welu.