Kristin Evans

Vice President of Marketing and Communications

Kristin Evans serves as Vice President of Marketing and Communications at Curql Collective, where she drives marketing strategies to further Curql’s mission of bringing fintech to credit unions and credit unions to fintech. She has worked for both credit unions and fintech – from startups through enterprise organizations. Kristin leverages over a decade of marketing experience to drive expansion of Curql’s ecosystem, fostering a collaborative environment across the credit union landscape.

Key Facts:

• 13 years of marketing experience and 8 years of leadership
• Specializes in B2B SaaS products within the credit union and fintech sector
• Adept at Enterprise and SMB, analytics and reporting, demand generation

Noteworthy Accomplishments:

• Successfully scaled startup firm marketing team from no reports to four, and from $0 marketing budget to managing over a million.
• Marketer of the year in 2022 at Origence
• Key player of the year in 2021 and 2020 at CU Engage
• Track record of beating goals in lead conversions for financial products through targeted campaigns and account-based marketing
• Managed over 40 events in a year